Position: E-commerce Website Developer (Shopify / Web Developer)
About the Client
Our client is a branding, franchise management, and merchandise licensing company specializing in the toy, kids’ entertainment, and lifestyle industries. They are seeking an experienced Website Developer to build a modern, scalable website for one of their toy manufacturing clients launching a new line of wooden construction brick toys in the U.S. market.
The website will initially serve as a product showcase but is expected to evolve into a full e-commerce platform with future scalability in mind.
Project Overview
The current website is a temporary landing page built using GoDaddy. The selected developer will recommend the most suitable approach for the client’s long-term goals and build a professional website that can grow alongside the business.
The client is currently evaluating two options:
- Product catalog/informational website
- Full direct-to-consumer e-commerce website
The successful candidate should be comfortable advising on the best technical solution based on business requirements.
Key Responsibilities
Website Development
- Build a professional, responsive website from the ground up
- Recommend the best platform for future scalability (Shopify preferred)
- Customize themes or develop custom functionality as needed
- Ensure excellent user experience across desktop and mobile devices
- Transfer or migrate the existing GoDaddy website if required
E-commerce Development (if approved)
- Develop a scalable Shopify e-commerce store
- Configure product catalog
- Set up approximately 16 initial products with room for future SKUs
- Configure collections and categories
- Set up product pages
- Configure payment gateways
- Configure shipping settings
- Prepare the website for direct-to-consumer sales in the U.S.
Website Content
Build pages including (but not limited to):
- Home
- About
- Product Catalog
- Individual Product Pages
- Downloadable Instruction Manuals
- Inspiration Gallery
- Contact Page
Additional pages may be added as the business expands.
Product Content Management
- Upload products
- Organize product categories
- Maintain product listings
- Prepare website for future product additions
SEO
Implement on-page SEO best practices including:
- Keyword research and optimization
- Meta titles
- Meta descriptions
- SEO-friendly URLs
- Image optimization
- Site speed optimization
- Search engine indexing best practices
Future Website Maintenance (Potential Ongoing Support)
Depending on business needs, the role may continue beyond launch and include:
- Website updates
- Product uploads
- New SKU additions
- Website maintenance
- Bug fixes
- Performance improvements
Required Skills & Experience
- Proven experience building websites from scratch
- Strong Shopify development experience
- Experience with custom website development
- Knowledge of HTML, CSS, JavaScript, and Liquid (preferred)
- Experience with GoDaddy hosting/domain migration
- Strong understanding of responsive design
- Experience with e-commerce best practices
- SEO implementation experience
- Experience optimizing website performance
- Ability to recommend scalable website solutions
- Strong problem-solving skills
- Excellent English communication skills
Preferred Experience
- Shopify
- GoDaddy
- Website migration
- Product catalog websites
- Consumer product brands
- Toy, retail, or lifestyle brands (preferred but not required)
Client Will Provide
- Branding assets
- Product images
- Product information
- Website content and copy where applicable
Important Client Preferences & Notes
Client Preferences
- Looking for a developer first, not an administrative VA.
- Strong preference for candidates with Shopify experience.
- Ability to build a website from scratch and advise on the best technical solution.
- Comfortable with custom development if needed.
- Strong understanding of scalable e-commerce architecture.
- SEO knowledge is essential.
- Must communicate well with clients.
- Able to overlap at least half of the Eastern Time workday.
Technical Requirements
- Shopify (preferred)
- GoDaddy migration experience
- HTML/CSS
- JavaScript
- Shopify Liquid (preferred)
- Responsive web development
- SEO optimization
- E-commerce setup
- Payment gateway integration
- Shipping configuration
- Website migration
Website Features Requested
- Product catalog
- Full e-commerce capability (optional depending on client decision)
- Product pages
- Instruction manual downloads
- Inspiration gallery
- Future product additions
- Future-proof/scalable design
- Mobile responsive
- SEO optimized
Information Still Pending
- Final decision on whether the site will be informational or e-commerce.
- Preferred Shopify apps/plugins.
- Expected weekly hours after launch.
- Budget for development.
- Whether ongoing maintenance will be required.
Communication
- Virtual meetings as required
Working Hours
- Flexible schedule
- Preference for at least an overlap with Eastern Time (Toronto)
- Candidate should be available for occasional meetings with the client
Project Duration
The engagement may begin as a project-based website build, with the opportunity for ongoing website maintenance and updates depending on the client’s long-term needs.
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